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The BBA in Sports Management is a specialized business degree that translates general management principles into the multi-billion-dollar global sports and entertainment ecosystem. Driven by the explosive growth of professional leagues (IPL, ISL, PKL, Ultimate Table Tennis), mega-event hosting, sports media rights, athlete branding, and sports analytics, the program addresses the need for professional business leadership off the field. While physical education degrees (B.P.Ed) focus on direct sports instruction and athletic coaching, the BBA Sports Management program focuses strictly on commercial execution: managing league operations, negotiating multi-crore sponsorship deals, organizing stadium logistics, handling athlete contracts, and leveraging performance and fan-engagement data.
4 Years
₹1,80,000 – ₹7,50,000
₹3.50 LPA – ₹8.00 LPA
Manages match-day logistics, team travel, accreditation, venue security, and ticketing operations for leagues and tournaments.
Identifies corporate sponsors, pitches sponsorship decks, manages brand activation inside stadiums, and tracks ROI.
Admissions for BBA-SM are currently opening across partner institutions. Connect with our academic counselors for verified admissions guidance.
10+2 with minimum 55% marks in any stream
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Curriculum data structured per AICTE/UGC guidelines and verified by MyCollegeGYD Academic Advisory Council.