250+ Degree Pathways & Curriculum Explorer
The BBA in AI – Marketing & Digital E-Commerce is a next-generation undergraduate management degree engineered for the automated, data-first digital economy. While a traditional BBA in Marketing covers classical 4Ps, print media, and broad brand theory, this specialized track embeds Artificial Intelligence, predictive customer analytics, and full-stack e-commerce operations directly into the business curriculum. Students learn to deploy Generative AI for ad creative scaling, build automated CRM funnels, manage marketplace algorithms (Amazon, Flipkart, Quick-Commerce), optimize Conversion Rate Optimization (CRO), and run live paid acquisition campaigns across Meta and Google ecosystems.
4 Years
₹2,50,000 – ₹9,50,000+
₹3.80 LPA – ₹7.50 LPA
Manages paid acquisition budgets across Google, Meta, and programmatic networks to maximize ROAS and lower CAC.
Oversees product listings, catalog SEO, inventory forecasting, and promotional campaigns on Amazon, Flipkart, and quick-commerce apps.
Builds automated email/WhatsApp lifecycle journeys, deploys AI copy/creative workflows, and manages CRM segmentation.
Admissions for BBA AI-DME are currently opening across partner institutions. Connect with our academic counselors for verified admissions guidance.
10+2 with minimum 55% marks in any stream. Mathematics or Computer Applications in Class 12 is advantageous for analytics modules but not mandatory.
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Curriculum data structured per AICTE/UGC guidelines and verified by MyCollegeGYD Academic Advisory Council.